Sound Matters
I stand by the conviction that SOUND MATTERS, creative, thought-provoking stories that grab the listener’s attention to inspire and motivate your next potential client to remember your business name and buy your product.
Successful Messaging
People often tune out radio commercials because they are predictable and boring, repeating the same phrases. I create ads that strike an emotional chord. Ads which people look forward to hearing and remember. Ads that make you money.
Michael Coleman, "Audio Optometrist" is ColeCuts. Helping the listener see better with their ears.
I’m in the persuasion business. My strength and passion are creating compelling stories that become commercials, station promotions and podcasts / blogs. These stories entertain and guide the audience to act on your message. The end result? Your business wins.